Wednesday, March 2, 2011

Scrabble Ascendant

According to the New York Times, the proliferation of word games on Facebook and mobile platforms is driving a new renaissance for Scrabble-style gaming. The prime movers are Words With Friends (now owned by the demonstrably evil Zynga) and various adaptations of Scrabble itself.

More interesting is the information that digital sales are driving conventional sales, with 4 million Scrabble sets sold in 2010 alone. According to Hasbro, this represents a 100% increase over a five-year period. And, yes, it's because of apps.

h/t: Erik Arneson


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