Wednesday, November 9, 2011

Kindle: The Next Front in the App War?

I wasn't too surprised to learn this morning that Amazon is highlighting gaming and multimedia potential of their new Fire device. That's one benefit from making an Android compliant product. Today's press release  highlights the enthusiasm of the game companies:
“EA is proud to be part of Kindle Fire,” said Bernard Kim, Senior Vice President & Head of Global Sales and Marketing at Electronic Arts. “On Kindle Fire, we're offering some of the world’s most popular titles with incredible gameplay and breathtaking graphics that anyone can play and enjoy anytime, anywhere.”
"We're excited to be bringing our massively popular games to Kindle Fire," said Andrew Stein, Director of Mobile Product Management at PopCap Games. “Kindle Fire is a great gaming device, and consumers will love the touch-screen optimized adaptations of top titles such as Plants vs. Zombies.”
And so on. Thus far, Android has not proven itself as a strong gaming platform to the same degree as iOS has. Amazon is positioned to change that. I've read a lot of tech pundits dismissing the Fire because it's less powerful than an iPad. This is a mistake. The low cost of the Fire and its double-duty as an kind of e-reader is exactly what should make it successful. The power of the device is secondary. If it feels sturdy (as Kindles all do), runs Angry Birds, provides a decent web experience, and allows people to download and read books, then that's all it needs to do. The price--not the processing power--is the biggest feature.


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