Zynga head Marc Pinkus allegedly considered renaming them Zynga With Friends With Benefits, but nobody could figure out what the benefits were, or how many Zynga coins they'd cost.
Newtoy also made their own FarmWille ripoff called We Rule. Compared to other compulsion loop games, it really wasn't bad, in the same way that Attack of Clones wasn't as bad as The Phantom Menace.
The Games With Friends network created by Newtoy is the most popular social gaming system on iOS systems, and Zynga has the most popular social gaming titles on other systems, so it's a pretty natural match. No word on whether the Zynga model (Step 1: Steal, Step 2: Lie, Step 3: Screw your customers) will be applied to the "With Friends" line.
Maybe we'll have to buy some Zynga coins in order to get a "Q". Or perhaps come back in 15 minutes to see if our "Z" is ready.