The con is being organized by Cryptozoic Entertainment, which is currently working on a board game based based upon the Lookout comic from Penny Arcade. It looks like the Cryptids have been inspired by the Penny Arcade gang to create an analog equivalent to the PAX gaming show, which is currently the biggest electronic gaming con in the country.
Is there room for another Gen-Con/Origins-style show on the roster? As long as they reach parts of the country that rarely get board/card-gaming cons, I'd say yes. I never get to either Gen Con or Origins because they're too far away. Since is Philly is just down the road from me, I may actually get to go.